In addition to having no added sugar, we have no sulfites. Sulfites can make dried fruit last literally for years, making it cheaper to ship, store and retail. This is great for sellers but not for consumers: The problem? Sulfites can cause severe allergic reactions. Our products prove they aren’t needed. So why are they there?
And sugar too, like sulfites, is added more as a preservative than a taste enhancer. It also makes dried fruit last and last, but it significantly increases caloric density and dilutes flavour and nutrient content. It really isn’t necessary.